What the GreyscaleGorilla–KitBash3D Merger Means for Motion Designers

Written By Simon Tibbs

Most motion designers know GreyscaleGorilla. Many of us also know KitBash3D. One built its reputation on plugins, materials, and training; the other on high-end world-building kits.

Now they’ve merged. For anyone working in 3D or motion graphics, that raises a few questions: What’s changing? What’s staying the same? And how might it affect the tools we use every day?

The Basics

  • Who merged? GreyscaleGorilla (GSG) and KitBash3D (KB3D).

  • Leadership: Nick Campbell (founder of GSG) is now Chief Innovation Officer, while KB3D’s Maxx Burman and Banks Boutté have stepped in as co-CEOs.

  • Continuity: Both brands keep their names. Plugins, assets, and subscriptions continue as usual.

  • The aim: faster development, stronger tools, and a better experience for artists.

What Isn’t Changing Right Away

If you’re worried about projects breaking mid-delivery, don’t be. Subscriptions, pricing, and support are all staying the same for now. GSG plugins still run as expected. KitBash kits still come through Cargo.

That’s good news for freelancers and studios who can’t afford sudden changes while deadlines loom.

What Could Change Soon

The companies haven’t revealed many details, but there are a few likely developments:

  • Bigger toolkits: Expect KitBash assets pre-optimised for GSG’s materials and lighting systems.

  • Cross-platform workflows: Both already support Cinema 4D, Blender, Unreal, and more. Integration could become smoother.

  • Faster releases: With more resources, updates and new features may roll out more quickly.

  • Streamlining: Some plugins or asset categories may eventually be bundled or rebranded.

Community Reactions

Reactions online have been mixed. On Reddit, one Cinema 4D user wrote:

“I use both GSG and KitBash regularly, so in theory this should be great. My only concern is pricing—are we going to see another subscription hike?”

Another was more upbeat:

“Assets plus tools in one place feels like less friction for artists. If they keep support solid, I’m all in.”

Even Beeple called it “exciting times ahead.”

So the general mood: hopeful, but cautious about pricing.

Opportunities for Designers

Here’s where this could be positive for motion designers:

  • Seamless pipelines: Assets and plugins working better together.

  • Better training: GSG is strong at tutorials, and KB3D could add more environment-focused workflows.

  • More innovation: Extra investment in R&D may push tools forward faster.

Risks Worth Noting

Some possible drawbacks to watch for:

  • Pricing might rise once the merger settles in.

  • Backwards compatibility could become tricky if formats change.

  • Tools may be bundled in ways that don’t suit freelancers or smaller teams.

What to Watch Next

  • Announcements about subscription tiers or bundles.

  • Any signs of deeper integration between assets and plugins.

  • Roadmap updates for Cinema 4D, Blender, or Unreal support.

  • Competitor responses in the 3D asset and plugin space.

Final Thoughts

For now, nothing changes in your day-to-day workflow. But long-term, this merger could reshape how motion designers access and use assets.

If GreyscaleGorilla and KitBash3D keep artists at the centre, we could see smoother workflows, bigger libraries, and faster innovation. If not, we may be looking at higher costs and added complexity, but I have faith they’ll turn this into a fantastic product.

Best advice? Stay flexible, keep backups of the tools you rely on, and follow the updates closely. This could be a genuinely positive shift for motion design, if it delivers on its promise.

Simon Tibbs www.simontibbs.co.uk
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