My 9-Step Motion Design Process – Clear & Collaborative

Embarking on a motion design project can often seem daunting at first glance, but with a well-defined roadmap in place, this complex process transforms into an exciting journey. In the following steps, we’ll outline how we will carefully craft and develop your unique vision, guiding you through each stage of the creative journey to ensure your ideas are brought to life in captivating motion.

Three colorful arrows (yellow, blue, green) pointing upward with a curved green arrow looping around them against a black background.

Step 1: Briefing

We begin with a friendly discovery call to understand your project’s goals, audience, and key messages. This sets the foundation for a smooth motion design process from the start.

Tablet screen displaying a green background with a white checkmark and purple circle, and some purple and white lines below.

Step 4: Storyboard

We’ll sketch a sequence of frames that visualise the narrative flow. Storyboarding helps you preview the animation and ensures everyone’s aligned before production begins.

Olympic rings in blue, black, red, yellow, and green, interconnected on a black background.

Step 7: Animation

Now the fun begins. Using 2D or 3D animation techniques, we’ll bring your visuals to life with precise motion that matches your brand message and creative vision.

Drawing of a yellow pencil with a white tip and a blue squiggly line on a dark background.

Step 2: Scripting

A strong script is the backbone of any great explainer video. We’ll collaborate to craft clear, engaging content that connects with your audience and sets the tone for your animation.

Close-up illustration of a fountain pen nib with a teal and blue design on a black background.

Step5 : Styleframes

Together, we’ll define the visual style – including colour palettes, type, and character design – that aligns with your brand and excites your audience.

Green musical note over a background of horizontal purple and black lines.

Step 8: Audio

We’ll add music and sound design to enhance the emotional tone and give your film depth and polish. The right audio helps your story resonate and feel complete.

A stethoscope with purple tubing and a blue chest piece on a black background.

Step 3: Voiceover

Need a professional voiceover? We’ll either work with your preferred artist or help you find the right voice to match your brand’s tone and style — ensuring your animation sounds as good as it looks.

A graphic of a green car on a screen outlined in blue with a white slider below.

Step 6: Animatic

We’ll build a rough animated version of the storyboard, syncing visuals with voiceover to fine-tune pacing, timing, and transitions before full animation starts.

Two blue champagne glasses clinking with bubbles inside, set against a dark background.

Step 9: Final Review & Delivery

Once approved, we’ll deliver your final animation in platform-optimised formats – whether for social media, websites, or presentations – ready to go live.