Motion Design Process & Animation Workflow

Creating motion graphics for sports organisations and purpose-driven brands benefits from a clear, collaborative process. Whether you’re launching a campaign, producing an explainer, or supporting a wider creative team, I guide projects from brief to delivery in a way that’s predictable, organised and easy to manage.

I regularly work with agencies, either taking full ownership of animation delivery or slotting into existing teams under established creative direction. I’m comfortable working within brand systems, shared timelines and external approval processes.

Below is a typical outline of how projects run. The exact shape may flex depending on scope, but the goal is always the same: clarity at each stage, no surprises, and work that holds up under pressure.

Want to talk through a project? Get in touch, and we’ll map out the best approach.

Three colorful arrows (yellow, blue, green) pointing upward with a curved green arrow looping around them against a black background.

Step 1: Briefing

We start with a focused discovery call to align on goals, audience, messaging, and constraints. This sets the foundation and avoids guesswork later on.

Tablet screen displaying a green background with a white checkmark and purple circle, and some purple and white lines below.

Step 4: Storyboard

Key beats are mapped out visually so everyone can see how the story will unfold before production begins.

Olympic rings in blue, black, red, yellow, and green, interconnected on a black background.

Step 7: Animation

The main production phase. I handle the animation with a focus on clarity, pacing, and detail, keeping you involved at agreed checkpoints without unnecessary back-and-forth.

Drawing of a yellow pencil with a white tip and a blue squiggly line on a dark background.

Step 2: Scripting

Where needed, we develop or refine a script together, keeping things clear, concise, and appropriate for the audience, whether that’s sports fans, sustainability stakeholders, or internal teams.

Close-up illustration of a fountain pen nib with a teal and blue design on a black background.

Step5 : Styleframes

We define the visual language, including colour, type, layout, and character style if relevant. This ensures alignment before animation starts.

Green musical note over a background of horizontal purple and black lines.

Step 8: Audio

Sound design and music are added to support rhythm, clarity, and emotional tone.

A stethoscope with purple tubing and a blue chest piece on a black background.

Step 3: Voiceover

If a voiceover is required, I can work with your preferred artist or help source and manage one that fits the tone and pacing of the project.

A graphic of a green car on a screen outlined in blue with a white slider below.

Step 6: Animatic

A rough animated version of the storyboard, synced to voiceover where applicable. This is where timing and structure are locked in.

Two blue champagne glasses clinking with bubbles inside, set against a dark background.

Step 9: Final Review & Delivery

Final approvals are wrapped up and files are delivered in the formats you need, whether for social, web, presentation, or broadcast.