My 9-Step, creative & collaborative, motion design process

Embarking on a motion design project can often seem daunting at first glance, but with a well-defined roadmap in place, this complex process transforms into an exciting journey. In the following steps, we’ll outline how we will carefully craft and develop your unique vision, guiding you through each stage of the creative journey to ensure your ideas are brought to life in captivating motion.

Three colorful arrows (yellow, blue, green) pointing upward with a curved green arrow looping around them against a black background.

Step 1: Briefing

We kick things off with a friendly discovery call to understand your goals, audience, and key messages. This is where the story begins, laying the groundwork for a smooth, story-driven animation process tailored to your needs.

Tablet screen displaying a green background with a white checkmark and purple circle, and some purple and white lines below.

Step 4: Storyboard

We’ll sketch a sequence of frames to visualise the narrative flow. This gives you a clear preview of how your animated brand content will unfold — helping everyone stay aligned before we move into production.

Olympic rings in blue, black, red, yellow, and green, interconnected on a black background.

Step 7: Animation

Now the real magic happens. Using 2D animation (and 3D if needed), I’ll bring your visuals to life with clean, expressive motion that reflects your brand’s energy. As a freelance 2D animator, I focus on clarity, emotion, and visual impact.

Drawing of a yellow pencil with a white tip and a blue squiggly line on a dark background.

Step 2: Scripting

A solid script is the backbone of any great explainer video animation. We’ll collaborate to craft clear, concise messaging that connects with your audience and sets the tone for what comes next.

Close-up illustration of a fountain pen nib with a teal and blue design on a black background.

Step5 : Styleframes

Together, we’ll define the look and feel — colours, type, and character design — to ensure a consistent and exciting visual style for your 2D or 3D animation.

Green musical note over a background of horizontal purple and black lines.

Step 8: Audio

Sound design and music elevate the experience. The right audio brings depth, emotion, and polish, making your animation memorable across web, social media, or presentations.

A stethoscope with purple tubing and a blue chest piece on a black background.

Step 3: Voiceover

Need a professional voiceover? Whether it’s your preferred artist or a handpicked match, I’ll ensure your animation sounds polished and aligns perfectly with your brand tone.

A graphic of a green car on a screen outlined in blue with a white slider below.

Step 6: Animatic

Next comes a rough animated version of the storyboard, synced with voiceover. This step fine-tunes the rhythm and timing of your motion graphics before final production begins.

Two blue champagne glasses clinking with bubbles inside, set against a dark background.

Step 9: Final Review & Delivery

Once approved, your animation is delivered in platform-ready formats — from social media animation to website embeds or event screens. Your story is ready to go live.