Abundia Financial: Sustainable Value Creation
Client: Abundia Financial
Direction - Simon Tibbs
My Role - Animation, Design and Illustration, Pre-Production
Audio - James Rodgers
Project Overview
In partnership with Abundia Financial, I directed and produced a motion graphic design project that highlights their dedication to long-term, sustainable value creation. This animation was crafted to bring clarity and visual impact to a complex and important story of how strategic investment can drive sustainable innovation from concept to commercialisation.
Abundia Financial is a forward-thinking asset investment, acquisition, and venture capital development firm. Their focus lies in transformative technologies across sustainable fuels, power generation, and chemical processes. By supporting early-stage innovations, they help guide pioneering ideas through critical phases—from technical validation to scalable commercial success.
My role as a freelance motion designer was to distil their core message into an engaging visual narrative. Through collaborative scripting, dynamic storyboarding, and fluid animation, we developed a film that communicates not just what Abundia does, but why it matters. The result is an elegant, purpose-driven piece that aligns with their brand ethos and positions them as leaders in the future of clean technology.
This project is a strong example of how motion graphic design can be used to support sustainability in business, translating technical ambitions into clear, confident communication that resonates with investors, partners, and the wider public. It also reflects the broader role of motion graphics in today’s corporate landscape: simplifying complex systems, building trust, and connecting ideas with action.
Whether you're a start-up looking to tell your story or a growth-stage business seeking motion graphics support, I bring a strategic, collaborative approach to every project. As a freelance motion graphic designer, I work with organisations across sectors to help bring their mission to life, especially when it’s rooted in innovation, impact, and sustainability.