Loop Industries ~ Closing the Loop on Plastic Waste

Client: Loop Industries
Direction: Simon Tibbs
My Role: Animation, Design and Illustration, Pre-Production
Audio: Thomas Williams
Focus: Circular economy communication, sustainability explainer animation

The animation focuses on visualising Loop’s recycling process in a clear, structured way, helping audiences understand how low-value plastic can be transformed into high-purity material. Simple visual systems, controlled pacing and an optimistic tone were used to support clarity without overwhelming technical detail.

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