NFL: A Rookie’s Guide to American Football

Client: NFL
Agency: Cub Studio
Sound: Morgan Samuel
My Role: Animation & Art Direction

Project Overview

New to the NFL? Don’t worry, this beginner-friendly explainer breaks it down step by step. In collaboration with Cub Studio, I helped create A Rookie’s Guide to American Football, a fun, clear animation that introduces new fans to the rules, structure, and flow of the game.

As a freelance motion graphic designer, I used After Effects for animation and Cinema 4D to build the 3D pitch, goalposts, and game elements. A custom-built character rig kept the animation efficient and responsive, even under heavy render demands.

This is the kind of project where motion design excels, turning complex information into clear, engaging visual stories. Whether you're a sports brand expanding your reach or a company explaining a tricky concept, motion graphics can help bring your message to life with energy and clarity.

Got an idea, brief, or question? Feel free to get in touch.