A Rookie’s Guide to American Football

Client: NFL
Agency: Cub Studio
Sound: Morgan Samuel
My Role: Animation & Art Direction
Focus: Sports explainer animation, audience education

New to the NFL? Don’t worry, this beginner-friendly explainer breaks it down step by step. In collaboration with Cub Studio, I helped create A Rookie’s Guide to American Football, a fun, clear animation that introduces new fans to the rules, structure, and flow of the game.

The animation focuses on clarity and pace, breaking down the structure of the game into a simple visual system designed for first-time viewers. Character-led motion, spatial layouts and controlled timing were used to make the sport approachable without oversimplifying its depth.