UEFA 4Rs ~ Sustainability in Sport

Client - UEFA
Direction - Cub Studio
My Role - Animation, Design and Illustration
Audio - Morgan Samuel

The animation breaks down the 4Rs framework — Reduce, Reuse, Recycle, Recover — into a clear, accessible visual system. Bold typography, controlled pacing and simple graphic motion were used to translate complex sustainability goals into practical, easy-to-follow messaging for a broad audience.