UEFA 4Rs – Sustainability in Sport

Client - UEFA
Direction - Cub Studio
Myungeun Kim- Design, Animation
My Role - Animation, Design and Illustration
Audio - Morgan Samuel

Project Overview

In collaboration with Cub Studio, I worked on an animated video for UEFA’s 4Rs sustainability campaign: Reduce, Reuse, Recycle, Recover. Part of UEFA’s broader environmental strategy, the animation aimed to communicate how football can embrace circular economy principles and reduce its ecological impact.

Our creative team developed a clean, engaging narrative that broke down the 4Rs in a way that resonated with fans, clubs, and stakeholders alike. From bold design to clear typography and purposeful pacing, the motion design helped transform complex sustainability goals into actionable, easy-to-follow messages.

This project reflects the power of motion graphics in driving environmental storytelling, especially in sport. Whether you're a brand, governing body, or NGO looking to explain sustainability in business examples or educate audiences around climate impact, I offer creative support that blends clarity, impact, and visual energy.

Whether you’re a brand, NGO, or creative studio, I bring experience in motion graphics that scale, whether for social campaigns, explainer videos, or broadcast. If you're looking for a freelance motion graphics designer with a passion for meaningful storytelling, I’d love to chat.