Zipcar: Motion Design for
Shared Mobility and Sustainability

Client - Zipcar
Direction - Cub Studio
My Role - Animation, Design and Illustration, Pre Production
Audio - Morgan Samuel

Project Overview

As Head of Animation at Cub Studio, I worked with Zipcar on several fast-paced animated campaigns focused on shared mobility and sustainability. With tight turnarounds and ambitious goals, we built a production pipeline that was both flexible and technically robust, essential for delivering high-quality freelance motion design work on brief and on time.

Each project followed a clear creative structure: storyboard, style frame, animation. By pairing strategic thinking with considered motion, we created visual stories that were engaging, informative, and on-brand. My role included everything from rigging to direction, helping to shape a visual tone that reflected Zipcar’s forward-thinking values.

These projects are a great example of how motion design can translate purpose-driven brand goals into clear, compelling content. Whether I’m leading a team or working as a freelance motion designer, I bring the same blend of creative discipline and technical care to every stage of production.

Working with Zipcar was a brilliant example of how motion graphics can communicate big ideas clearly and effectively. If you're looking for a motion graphics designer who understands storytelling, strategy, and the production pipeline, I'd love to hear from you.