RSB: Advancing a Circular Bioeconomy

Client: Roundtable on Sustainable Biomaterials
Direction - Simon Tibbs
My Role - Animation, Design and Illustration, Pre-Production
Audio - Henk Dewaaldrive

Project Overview

In partnership with the Roundtable on Sustainable Biomaterials (RSB), I directed and produced a motion design piece that communicates the organisation’s mission to advance a circular, sustainable bioeconomy. As a freelance motion graphics designer with a background in sustainability-focused projects, I worked closely with RSB to develop visuals that bring clarity to complex topics, from ethical certification to stakeholder collaboration.

This explainer animation blends storytelling, illustration, and motion design to convey RSB’s values and impact. From script and storyboard to animation and sound, I led the full production process, ensuring the message was both accessible and aligned with their brand and goals.

The result is a purposeful, globally focused piece of communication, ideal for NGOs, policymakers, and public-facing campaigns. Whether you're a nonprofit or a climate-driven brand, I help organisations like RSB turn ideas into motion content that educates, inspires, and drives action.