Team Canada & Toyota - Olympic Snowboarding Explainer Film

Client - Team Canada & Toyota
Produced - Cub Studio
Directed - Fraser Davidson
Animated - Cub Studio
My Role - Design and Animation
Audio - Morgan Samuel

Project Overview

In collaboration with Team Canada and Toyota, I was tasked by Cub Studio to bring Olympic snowboarding to life through engaging, character-led animation. As part of a larger series designed to explain the rules and thrills of Olympic sports, our goal was to make snowboarding feel fun, accessible, and easy to understand, even for total newcomers.

This motion graphic design project was a perfect example of how clear storytelling, strong visuals, and confident pacing can break down complex ideas and bring them to a broader audience. Working closely with both brands, we developed a playful, informative visual language that respected the sport’s heritage while making space for humour and simplicity.

Our team of motion graphics designers handled everything in-house from scripting and storyboarding to final animation, ensuring full creative consistency throughout. As a studio that blends graphic design and motion graphics under one roof, we take pride in distilling complicated subject matter into entertaining, highly shareable content.

For us, this kind of work sits at the heart of what great motion graphic design animation can do. It informs without overwhelming. It sparks curiosity. And it’s driven by empathy for the viewer.

Whether you're looking to explain an Olympic sport, simplify a new product, or bring clarity to your messaging, our experience as both a studio and individual freelance motion graphic designers gives us the flexibility to scale and adapt. We understand how to balance client goals with engaging design, and we know how to get to the heart of a subject quickly.

The Toyota x Team Canada snowboard explainer is just one example of how we turn ideas into movement and movement into meaning. If you’d like to see how motion can elevate your message, get in touch or explore our wider portfolio of sports-focused animation.