Story-Led Sustainability Motion Design
Making Complex Ideas Easy to Care About
I work with organisations that need to explain something that matters; a policy shift, an environmental risk, a public health message, in a way people will actually sit through. These aren't infographics with a soundtrack. They're narrative-led pieces built to carry an audience from "I don't understand this" to "I get why this matters," which is a different job from a straightforward explainer.
The brief is rarely "animate this data"; it's usually "help a non-specialist audience feel the stakes," which means the story structure and pacing carry as much weight as the visual style.
Below are a few of the projects this approach has shaped.
Client: UNIDO
Subject: Global Green Industrialisation Dialogue
Client: Novamont
Subject: Compostable Packaging
Client: UEFA
Subject: Sustainability in Sport
Client: Ellen MacArthur Foundation
Subject: Accelerating the shift toward circular solutions
Client: Amazon
Subject: Amazon's Climate Pledge campaign
Client: Loop Industries
Subject: Circular Economy
Client: Abundia Financial
Subject: Sustainable Value Creation
Client: Marineshift 360
Subject: Impact reduction for the marine industry
Client: Roundtable on Sustainable Biomaterials
Subject: The lifecycle of sustainable biomaterials
I don't just animate the brief.
I illustrate it, shape it, and help audiences feel why it matters
If you're working on a brief that needs more than an infographic,
Something built to change how people feel about an issue- I’d love to hear about it.