Story-Led Sustainability Motion Design
Making Complex Ideas Easy to Care About
I work with organisations to convey meaningful messages like policy shifts, environmental risks, or public health information, ensuring the audience engages rather than scrolls past. It’s not just about animation; it’s about getting the tone right. Together with my clients, I determine whether the message should feel hopeful, urgent, playful, or straightforward before creating any visuals.
The goal is rarely just to animate data but to help people understand why it matters, which requires the right story structure and tone tailored to the audience. I strive to fully grasp the client’s message and audience to ensure the tone resonates effectively. Here are a few projects that reflect this approach.
Client: UNIDO
Subject: Global Green Industrialisation Dialogue
Client: Novamont
Subject: Compostable Packaging
Client: UEFA
Subject: Sustainability in Sport
Client: Abundia Financial
Subject: Sustainable Value Creation
Client: Amazon
Subject: Amazon's Climate Pledge campaign
Client: Loop Industries
Subject: Circular Economy
Client: Roundtable on Sustainable Biomaterials
Subject: The lifecycle of sustainable biomaterials
Client: Ellen MacArthur Foundation
Subject: Accelerating the shift toward circular solutions
Client: Marineshift 360
Subject: Impact reduction for the marine industry
I don't just animate the brief.
I illustrate it, shape it, and help audiences feel why it matters
If you're working on a brief that needs more than an infographic,
Something built to change how people feel about an issue- I’d love to hear about it.